In my marketing class this semester we were assigned a project to help market a local nonprofit organization through social network. Our client was the Boys and Girls Club of Ridgefield; so far the project has be a success. My group and I have put out client on social networks such as Facebook, Twitter and YouTube. The Boys and Girls Club of Ridgefield wanted to increase the amount of people interacting with their organizations on the social networking sites to improve on the organization as a whole.
Recently Dr. Cronin of WestConn asked; do you think your client will continue to use and further develop its social network marketing after your project is done?
I believe the Ridgefield Boys and Girls Club will use their new social network sites after we are done with this project. Their main objective is to continue to upload interesting content to their sites that engages their customers. They hope others will see this content and want to come down and join the club, which would increase or help maintain their clients. They will also use their sites to inform their members and their parents of upcoming events.
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